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Notes on design practice
2026-08-25 · Latest
Web art direction is one of the more misunderstood services a graphic designer can offer. It is not web design in the full-stack sense, and it is not UI/UX design. It is the visual layer: the decisions about colour, type, image treatment, and grid that determine how a website looks before a developer writes a line of code. This article explains what a Figma handoff from Pixelfield Horizon includes and how to use it. Read more →
2026-07-08
Packaging design for a small producer is a specific problem. The print run is short, the budget is not large, and the packaging needs to work hard because it is often the first physical thing a customer holds. This article covers the decisions that come up most often in this kind of project, using a gift box for a small ceramics maker as an imagined worked example.
2026-07-04
Many people who ask a studio like ours for a brand identity project have not done one before. They know they need a logo, but they are not sure what else is involved, how long it takes, or what they will receive at the end. This article is a plain account of how the process works, written for someone who is thinking about starting a project for the first time.
2026-05-12
Bilingual typesetting is one of the more specific skills in Japanese graphic design. Getting Japanese and English to sit comfortably on the same page, at the same optical weight, without either script looking like an afterthought, takes more decisions than it might appear. This is a plain account of how that works in practice.
2026-04-01
Small publications, whether a quarterly magazine, an exhibition catalogue, or a product lookbook, have a specific design problem. They need to feel consistent across many pages while still giving individual sections room to breathe. This is what editorial design is for, and it is a different discipline from brand identity or web design, even though it draws on both.
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